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How to Launch Your First Divvi Campaign

Published on
April 8, 2025

Incentivize web3 builders by permissionlessly divvi-ing up rewards based on impact measured onchain.

Divvi is an onchain protocol that automates impact-based incentives for builders, empowering protocols to grow their ecosystems sustainably.

Problem: Protocols want to attract builders, but traditional grants have too much overhead and often fail to incentivize builders who deliver impact onchain.

Solution: Instead of relying on grants or retro funding, Divvi automates rewards per impact as defined by the protocol: TVL expansion, transactions, liquidity, or active users.

Every time that number goes up – builders get a slice of the pie. 🥧

  • 🤝 Partners at Launch: Plume ($2.2B FDV), Vana ($700M FDV); Celo ($400M FDV); and Berachain ($3B FDV) protocols Kodiak, Dolomite and Prism are all planning their first Divvi campaigns.
  • 🏂 Easy Builder Onboarding: 10 lines of code for app builders.
  • 📈 Pay-for-impact: With permissionless incentive alignment, we’re measuring onchain activity and paying transparent impact-based rewards without the overhead of grant programs.
  • 🧱Backed by: The team behind Divvi is backed by a16z, Polychain, SV Angel, and NFX. We are planning a highly anticipated token launch in Q32025 and are integrating projects that align with Divvi’s mission.
How it works
  1. Protocols set impact-based incentives;
  2. Builders drive real onchain activity;
  3. Divvi smart contracts track contributions & distribute rewards automatically
Defining Your First Incentive Campaign
Set Up
  1. Implement your impact reward function (e.g. 50% of harvest fees for YOs; 5% of TVL deposited, etc.).
  2. Set up your rewards contract with tokens and a timelock.
    • ⏰ A timelock provides app builders with some certainty over potential rewards: the longer the timelock, the less risk for builders. 90 days is recommended for builders to launch an MVP and start earning impact-based incentives.
  3. [Optional] Withdraw the remaining tokens after the timelock expires.
Launch
  1. Begin builder outreach and onboarding
  2. Builders integrate Divvi (just 10 lines of code)
Grow

Builders build → Onchain value grows → Divvi tracks impact & pays incentives in real time.

To get started: Make a copy of this template to outline your idea for a campaign, and reach out to Denisse Halm (@hola_denisse) to discuss! We are happy to iterate with you.