April 2025: Vana, Plume, Celo and Fonbnk Design their First Divvi Campaigns

Published on

April 17, 2025

Divvi’s set of smart contracts works like an onchain affiliate link. With just 10 lines of code, builders can add Divvi to their frontends for direct impact attribution and compensation.

Divvi makes this possible by letting protocols define what they care about (i.e. what leads to revenue for them, e.g. TVL, transaction volume, unique users) and then automatically rewarding the builders whose products move those metrics. All tracked and verified onchain.

“No negotiations. No middlemen. Just instant revenue sharing based on actual impact. The protocol captures value they wouldn't have otherwise and you have a costless experience doing so. A rare positive-sum contribution to the space." ~Chance, Co-founder of Plug and builder on Divvi

Divvi Campaigns in the Works

Eight ecosystems are currently designing their Divvi campaigns to incentivize targeted growth, including Vana, Plume, Celo Foundation, Celo Public Goods and Fonbnk (others will be shared publicly soon). Below is a breakdown of their focus and “campaign metric”, or the onchain metric that Divvi will be tracking and rewarding.

1. Vana: Incentivizing Referrals for Data Contributions

Primary Goal: Encourage user growth through a referral-based royalty program.
Divvi Campaign Metric: Still in the works, but considering enabling referrers to earn in proportion to the value their referrals’ data bring to Data DAOs.

2. Plume Network: Mainnet Builder Activation Campaign

Primary Goal: Encourage Plume testnet builders to deploy on mainnet at launch.
Divvi Campaign Metric: Gas fee rebates campaign for builders deploying on mainnet.

3. Celo Foundation: Incentivizing Mainnet dapp deployments

Primary Goal: Reward builders for delivering retained user activity on Celo L2.
Divvi Campaign Metric: Number of wallets transacting

Heads up! Celo builders deploying on mainnet will be able to join Celo's first Divvi campaign: Proof of Impact to get incentives. More on that soon – stay tuned in the Divvi Telegram.

4. Celo Public Goods: Supporting Impactful Builders

Primary Goal: Distribute impact-based incentives to builders driving sustained user engagement on Celo, as part of CeloPG’s Season 0.
Divvi Campaign Metric: Number of unique wallets executing ≥1 qualifying transaction per week.

5. Fonbnk: On/Off-Ramp Integration Growth

Primary Goal: Get Fonbnk's on/off-ramp services integrated into more frontend products.
Divvi Campaign Metric: Number of transactions generated through these integrations.

📣 Are you a protocol looking to drive targeted growth? Here’s how you can launch your first Divvi campaign: https://www.divvi.xyz/blog/first-campaign

With Transparent Rewards, Builders can Focus on Building

The Divvi Builder Camp, which launched earlier this year, now has 19 builders working on apps. By earning per impact, builders can:

Create specific UXs and apps better tailored to different audiences and use cases. A rainbow of web3 products to onboard a lot of different users.
Launch and iterate quickly to find product market fit, instead of having to give up experimentation when charging end-user fees that increase friction
And finally earn for driving user and value growth in the long term.

“Integrating Divvi means I don’t have to worry about how I’m going to monetize my idea. Instead, I can just focus on building a good app, and iterate quickly based on user adoption and feedback, and get paid for the impact I generate.” - Tom, Senior developer building blockchain apps.

The apps currently being built show the importance of creating better user experiences if we are to onboard more people into web3.

📣Are you looking to integrate Divvi with your interface? Register HERE and say hi in the Divvi Discord! We’d love to connect.

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