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Reimagining how value flows in web3, so apps get their fair share permissionlessly.

Published on
April 11, 2025
Divvi rewards real measurable onchain impact in real-time – so devs earn for generating long term value from consumer apps. 

Source: @binji_x https://x.com/binji_x/status/1909341620140753065?s=46

The web3 space is seeing two alarming trends happen at the same time.
  1. Web3 is losing developers to AI at a steep pace 
  2. 90% of crypto users are inactive

One feeds the other: developers are not building great apps that engage crypto users, therefore there is nothing to do onchain. 

The fact that developers are not building is perhaps surprising when you consider the billions that have been spent on grants, hackathons and other growth initiatives. 

Or the amount of infra that’s been built. 

Yet market prices are back down to what they were four years ago. 

So what gives?

1/ App builders lack long term incentives tied to value generated. 

Building apps that people actually want to use is hard, and right now there is no easy way to earn in the long run for driving that value. The easiest way to make money is still to launch a token. 

2/ Builder funding is political, subjective, and backward-looking. 

Source: Vitalik Buterin. We should talk less about public goods funding and more about open source funding. https://vitalik.eth.limo/general/2025/03/29/pubos.html

This creates a system where:

  • Protocols burn millions on marketing with poor builder growth & retention
  • Builders struggle to find sustainable revenue sources
  • No one is investing in the UX needed to onboard users at scale. 

The space is already looking for alternatives – many projects we’ve talked to are asking for modular incentive infrastructure; and they want to shift from speculation to sustainable value-centric growth. 

By reimagining how value flows, we can permissionlessly empower contributors to work towards the same KPIs.

Akin to affiliate links, Divvi divvies up rewards with builders based on measurable impact attributed onchain. 

Protocols define the metrics they want to incentivize, and builders receive incentives based on the value they deliver onchain—e.g. incremental TVL, transaction fees, transaction volume, etc, i.e. how they grow the web3 pie.

By earning per impact, builders can:

  • Create specific UXs and apps better tailored to different audiences and use cases. A rainbow of web3 products to onboard a lot of different users.
  • Launch and iterate quickly to find product market fit, instead of having to give up experimentation when charging end-user fees that increase friction
  • And finally earn for driving user and value growth in the long term.

Divvi is already partnering with 8 protocols who want to pay for impact. Meanwhile apps like Plug, Ari Innovation, cKash and Tucop are planning to integrate Divvi at launch to start earning for the value they deliver. 

Get Started with Divvi 

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